If they do, they receive a small payment in Basic Attention Token. People can choose to watch adverts via the Brave web browser. The idea behind it is relatively straightforward. The browser also incorporated support for Basic Attention Token (BAT) as a method of payment.īasic Attention Token is based on the Ethereum blockchain network and is used as a utility token. It was an open-source code project and aimed to protect the privacy of users. The web browser was designed to block ads and trackers by default. Brave and BATīrave was founded in 2016 by Brendan Eich, the software developer who created JavaScript and founded the Mozilla project. The aim of BAT is to become “a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers”. BAT and its associated technologies are “part of future web standards, solving the important problem of monetising publisher content while protecting user privacy”. One potential solution to the issue was offered by the Brave web browser and the Basic Attention Token. The marketplace for online advertising, once dominated by advertisers, publishers and users, has become overrun by ‘middleman’ ad exchanges, audience segmentation, complicated behavioural and cross-device user tracking, and opaque cross-party sharing through data management platforms.” From the BAT whitepaperĪccording to the BAT whitepaper: “Digital advertising is broken. Things were not working as well as they should. That is not illegal, but many consider it unethical, especially if personal data is sold to another company. There was also the matter of privacy. Some websites analysed what their users were searching for online. Different formats were tried, including irritating pop-up ads that most users raced to close as quickly as possible. Online advertising had become a major industry, but the problem was that people did not seem to pay online adverts much heed. This was the first time that digital advertising budgets outstripped those lavished on traditional print, billboard and broadcast ads. In 2017, around $240bn was spent on online advertising.
Here, we explain how the token came to be and look at what the future may hold, before looking at the latest Basic Attention Token price prediction. BAT price prediction for 2022 and beyondīasic Attention Token ( BAT) is one of the more interesting cryptocurrencies out there.
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